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The Google News Lab collaborates with journalists and entrepreneurs to build the future of media.

Journalists and entrepreneurs are changing the future of media – and we’re here to help.

Google’s mission is to organise the world’s information and make it universally accessible and useful. We created the News Lab to support the creation and distribution of the information that keeps us all informed about what’s happening in our world today – quality journalism.

Today’s news organisations and media entrepreneurs are inventing new ways to discover, create and distribute news content – and we’re here to provide tools, data and programmes designed to help.

Find out more on our website: g.co/newslab

Everyone has a story to tell and a place they’d like to tell it.

So far Story Spheres has been used by journalists, documentary makers, wildlife activists, artists, educators, and small businesses to tell stories that truly revolve around their audiences.

Take your stories as far as your imagination and your camera will go.

Made by Grumpy Sailor and Google's Creative Lab

This project was first prototyped by Grumpy Sailor with the help of Google's Creative Lab (Sydney) back in 2014, predicting the rise of 360 content but also understanding that for most, the ability to create it was limited.

Google's Creative Lab in Sydney is dedicated to experimenting with new technology and interfaces. They work with cultural and creative organisations around the world exploring the space between technology and the arts and what can happen where they intersect.

Grumpy Sailor is an agile, creative laboratory experimenting with digital technology and storytelling.


Upload your 360 image to see up, down, all around

Position sounds within the scene as background audio, or triggered hotspots

Embed your Sphere on your site, so that your audience can interact with it